Target Market Focused Business Ideas

General Demographics

  • age
  • gender
  • income level
  • ethnic identity
  • employment
  • education level
  • real estate position / housing situation
  • region
  • preferences
  • lifestyle
  • hobbies
  • interests

Target Markets based on Age

  • Kids (0 – 8) This market segment is difficult as you more serving the demands of parents with the like of safe plastics use in toys and feeding devices and ingredients in formula, food, or lunch items and additional child development benefits from product).
  • Tweens (8 – 12)
  • Teens (13 – 19)
  • Young Adults (20 – 29)
  • Middle Aged Adults (30 – 59)
  • Experienced Adults (60 + up)

Now the numbers are not exact but reliable enough to understand there are differences between people of different ages.  If you are selling business courses, your better concentration will on the middle aged, and then some of the seniors category.  You may receive interest from members of the Young Adults and Seniors, but the concentration of interest is with the middle aged adults, who have had many years of relevant experience in some capacity and will have higher chances of success, also, many members of this group would have had children that are in the teen or young adult categories.  Tweens and kids require more work to raise and will often see their parents too busy to start a business on the side.

Target Segments by gender

  • Male
  • Female
  • Other

Target Markets by Income Level

(for simplicity lets use the 2018 Single Withholding limits and annual period)

Income level would definitely makes a huge difference.  Private schools with high tuition would seek out higher income families and families in higher income / cost areas.  Financial Planners would seek out lower income members, while tax professionals and financial managers would seek out higher income individuals as those members would obtain more value from tax professionals who can save them more money before the next tax season, and financial managers could make more with larger investments.

  • Under $10,000 annually
  • Under $20,000 anually
  • under $45,000 annually
  • under $80,000 annually
  • under $101,000 annually
  • under $251,000 annually
  • over 251,000 annually

Target Markets by Employment

  • Full time
  • Part time
  • unemployed
  • retired
  • Salaried, Hourly, Commission

Target Markets by Education level

  • Masters and Doctorates.
  • Bachelors, Certified and Private Institutions
  • Associates
  • High School and Remedial

Target Markets by real estate position / housing situation

  • Rent
  • Loan
  • Live with parents / shared housing
  • low income housing

Each demographics have different characteristics such as how much they spend on housing, apparel, or entertainment.  You could also make charts showing the concentration of spending by these groups with enough research.

Target Markets by region

  • Country
  • City Sprawl (Urban, Metropolitan, or Rural)

Target Markets by Product Quality Preferences

  • Reliability
  • Durability
  • Easy Maintenance
  • Ease of Use
  • Brand Equity
  • Pricing

Target Markets by lifestyle choices

  • Activism
  • Bohemian
  • Communal
  • Criminal
  • Hippie / Hipster
  • Health Concious
  • Impoverished
  • Nomadic
  • Religious
  • Rural
  • Simple
  • Sexual Choices
  • culture/Subculture participation
  • Traditional

Target Markets by Interests

  • Cooking / Recipes (including those of specific diets)
  • Business Concepts
  • Business Reviews
  • Self-Development
  • Music Streaming
  • Music Lyrics (Songgeek, A-Z Lyrics, Genius)
  • Landscaping / Gardening
  • Plants (Pinterest, Nursery sites)
  • Food Reviews (Yelp, Pinterest)
  • Financial News (Yahoo Financial, CNN, Internet Explorer, MSN, News Departments like Fox Cavuto, Mad Money)
  • Stock Market (Yahoo Financial, CNN, Internet Explorer, MSN, Robinhood, Seeking Alpha, Motley Fool)
  • Investing (Investopedia, Entrepreneur)
  • Blogs (WordPress, Other Registrars)
  • Movies (Fandango, Atom, Theater Websites)
  • Popular Personalities and Events (Time, Forbes, Other Media Outlets)
  • News (including of all territories)
  • Art
  • Sports
  • Movies
  • TV Shows (Apps, Satellite Providers)
  • Events (Ticket Master, Live Nation, Stub Hub)
  • Celebrities (TMZ)
  • Entertainment
  • Apparel
  • Occupational (BLS, Glassdoor)
  • Job Search (Indeed, SnagAJob)
  • Band Groups
  • DIY
  • Home Decor
  • Humor and Comedy
  • Food and Drink
  • Fashion
  • Technology
  • Travel Outdoors, Camping and Word
  • Fitness
  • Tattoos and Body Enhancements
  • Quotes
  • Animals
  • Pets
  • Photography
  • History
  • Workshop (including all possible materials)
  • Cars
  • Hair and Grooming
  • Franchises (Marvel, DC, Saw movies, Oceans movies, Jurassic Park)
  • Animation
  • Aircraft
  • Models and Hobbies
  • Architecture
  • Video Games

Other Possible Segmentation

Target markets are influenced differently by economic factors such as

  • Income
  • Purchasing Power
  • Inflation
  • Recession
  • Education

Target Markets by Political Affiliation

  • Republican
  • Democrat
  • Conservative
  • Liberal

By Health Consciousness

  • No Health Consciousness
  • Specific Health Consciousness

By Creation Belief

  • Religious
  • Science
  • Philosophy / Other

Target Markets Internet Use

  • No Internet Use
  • Little Internet Use
  • Generous Internet Use
  • Integrated Internet use

Target Markets by Needs

  • Social
  • Hygiene
  • Feeding
  • Health
  • Nutritional
  • Water
  • Shelter
  • Insurance

Target Markets Regional Identity

  • Caucasian Americans
  • Asian Americans
  • Hispanic Americas
  • African Americans
  • Middle Eastern Americans
  • European Americans
  • Other members of Regional inheritance (members born and living in a specific area or identity)

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